Summer sales are coming: get ready!

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It's one of the shopping events most eagerly awaited by consumers: the summer sales period is about to begin.

Key dates:

  • Start: Wednesday 24 June 2026;
  • End: Sunday 19 July 2026 (inclusive).

The sales period enables:

  • traders: to boost sales and clear their stocks at reduced prices;
  • consumers: to benefit from great discounts and get good deals.

The use of the term 'sales' is strictly reserved for this period. However, outside the sales period, promotional offers are allowed throughout the year.

It's up to you: get ready to find bargains or boost your sales.