In order to facilitate access to international markets for Luxembourg companies and to maximise their opportunities in the post health crisis era and beyond, the all-in-one digital marketing guide can be consulted on a website proposed by Luxembourg Trade & Invest on the initiative of the Ministry of the Economy, the Chamber of Commerce and Luxinnovation.

Persons concerned

The guide is aimed at Luxembourg companies of all sizes that:

• wish to take advantage of digital marketing opportunities;
• wish to benefit from the tools, training and financial support available;

want to strengthen their online presence and adjust their international strategy.

Every company can benefit from this guide, regardless of the stage of its digital development.

Costs

Access to the online guide is free.

Content of the guide

The digital marketing guide offers solutions for implementing digital tools (internally or via a third party service provider in Luxembourg) or for improving existing tools and processes.

In particular, the guide presents various digital marketing tools that can be used by companies, including:

• the creation of a website;
• online advertising;
• e-commerce sites (marketplace);
• marketing automation software;
• video conferencing;
• social networking.

It explains how to integrate these practices within the company, while ensuring that a sufficient level of cybersecurity is respected.

To support Luxembourg companies that wish to obtain personalised advice on how to combine their international trade strategy with the latest innovations and best practices in digital marketing, the digital marketing guide also includes the contact details of:

• advisors from the Chamber of Commerce and the Ministry of Economic Affairs with experience in international business;
• Luxembourg economic and commercial attachés around the world.

The guide is available in 2 languages: French and English.

Who to contact